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Sometimes innovation just means adapting to the changing needs of a community. When the local Hispanic population starting growing and customers at Cliff’s Meat Market in Carrboro, North Carolina began asking for cuts in Spanish, owner Cliff Collins started looking for help. For nearly 18 years Tolo Martinez has worked behind Cliff’s counter, learning “country” English and giving college professors, blue-collar workers and long-time patrons exactly what they want—and always with a smile. Un Buen Carnicero goes behind the courtesies of the butcher’s counter on the eve of Independence Day to explore the complex realities of immigrant life while celebrating America’s freedom and questioning its convenience.

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